The Pakistan Super League has agreed its richest media deal to date, handing domestic broadcast and live-streaming rights to Walee Technologies for the 2026-29 cycle. The agreement is valued at PKR 26.11 billion – roughly USD 93 million – and comfortably eclipses every previous rights sale for the competition.
Walee already owns the freshly rebranded Pindi franchise, so the company will now sit on both sides of the PSL fence: running a team and beaming the entire tournament to viewers at home and online.
Why the leap in price? For a start, the league will stage 44 matches a season once two new teams join next year, up from the current 34. Even so, the per-game figure still rises from PKR 122 million to PKR 148 million – a jump of about 21 percent.
That trajectory mirrors the surge in franchise valuations witnessed at auction earlier in the year. Multan Sultans – now Pindi – went for a headline PKR 2.45 billion a season on a ten-year lease, helping, in the league’s words, to reaffirm the “PSL’s position as one of the most sought-after T20 properties in the region.”
PSL chief executive Salman Naseer was frank about the scale of the agreement:
“This will be the biggest broadcast deal in the history of not only the PSL but also Pakistan cricket,” he said. “The steep rise in valuation of PSL’s commercial assets reflect the remarkable growth and credibility of PSL as a world-class league. We are delighted that all past records and valuations have been surpassed in this four-year term from 2026 to 2029.
The strategic alignment of both TV and live-streaming rights in the Pakistan region ensures that our fans can continue to enjoy the PSL experience across multiple platforms with added enhancements and innovations that will be developed and launched periodically.”
The 2026 season is pencilled in to start on 26 March, with the final due on 3 May.
Behind the numbers sits a broader trend: advertisers are keener on domestic cricket, and viewers’ shift towards digital platforms makes simultaneous TV-and-streaming packages more attractive. The PCB, though, must still deliver competitive cricket and reliable schedules – shiny deals alone do not keep supporters watching.
